It is not recognizable, therefore the subscriber is not loyal to the SMS campaign, and the probability of bouncing is higher. The random phone number does not give an idea of the company’s activities. So, our advice to every marketer willing to use SMS marketing is to communicate closely with the support team of the SMS service provider, which will help to learn all the peculiarities of local networks and ensure better delivery rate, CTR, and ROI.ĭrawbacks of using the random number as sender ID for your SMS campaign The main reason for this replacement is that the SMS route is just not specified for such SMS traffic. In these cases when using Alfa sender ID the SMS will not be delivered at all, or even if you’ll use Alfa sender ID it will be replaced with the long code or shortcode automatically.
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